NewsRacing 09 January 2018

Jolanda Neff and Northwave, the story continues toward Tokyo 2020

The Mountain Bike World Champion extends the partnership with the Italian company, with the goal of winning the gold medal at the upcoming Olympic Games

Paola Pezzo, Gunn-Rita Dahle, Sabine Spitz: these are just some of the big Mountain Bike names who have enjoyed the greatest feats of their career with Northwave. The Italian company had the opportunity to parter with several great women, amazing sports icons and personalities who made an impact with their result and charisma.

Today, Jolanda Neff continues Northwave’s great tradition in offroad cycling. After conquering the 2017 Mountain Bike Cross Country title in Cairns (Australia), along with a beautiful World Cup stage in Val di Sole (Italy), the 24-year-old Swiss has extended her partnership with Northwave until the 2020 season, with the goal of adding to her tally the only major title she is still missing: the Olympic gold.

NEFF: “I AM DELIGHTED: AIMING FOR TOKYO’S GOLD WITH NORTHWAVE”
After winning also the World Cup overall twice (2014-2015), a Marathon World title (2016) and two European Cross-Country crowns (2015-2016), Tokyo 2020 is now the obvious goal for the 24-year-old Swiss to enter the number of the legitimate mountain bike legends. Jolanda Neff’s pursuit for the Olympic gold starts in 2018 with the rainbow jersey and her brand-new Ghost XC, the latest top-range cross country shoes by Northwave, featuring the exclusive XFrame technology.

I am extremely pleased to continue working with Northwave” – told Jolanda Neff. – “The quality, functionality and especially the design of the Northwave cycling shoes is outstanding. I use them every day, in every training, and they bring me closer to my goals. I am excited to ride in the new Ghost XC shoes towards the next Olympic Games in Tokyo 2020.

I also love Northwave’s winter shoes for mountainbiking,” Neff continued. “At my home in Switzerland we have snow, rain and cold temperatures during a few months in wintertime, so for me it is essential to have the best possible product on the market to push the limits in every training. I couldn’t be happier to ride with Northwave.

PIVA: “A GREAT PARTNERSHIP CONTINUES: LOOKING FORWARD TO WIN MORE!”
Northwave’s Founder and Owner Gianni Piva expressed his enthusiasm for the renewed partnership with the greates personality of Women’s MTB. “Having Jolanda in the Northwave family has been an incredible opportunity: she is talented, brilliant, and has a great personality. An icon of style, the greatest character in Women’s MTB. I am excited with this partnership: after enjoying the World’s triumph in Cairns, we are looking forward to more success together.

NORTHWAVE GHOST XC

Ghost XC is the first Mountain Bike shoe by Northwave featuring the exclusive XFrame® technology, that eliminates the points of pressure from the upper.

Northwave’s patented XFrame® technology makes pressure points a thing of the past, thanks to a new upper construction, made of new generation materials: inner mesh for increased comfort, a stiffened mid layer for even support through the support, and a 0,5 mm highly wear-resistant outer film for protection.

The innovative technology adds to Northwave’s extensive expertise in MTB shoes, and the performance of the exclusive Hyperlight XC outsole - co-developed with Michelin Technical Soles - to make Northwave’s most performing XC shoe ever.

Fully realized in unidirectional carbon fiber, Hyperlight XC is the outcome of biomechanical studies to locate materials only where actually needed for maximum efficiency, so to be able to combine very low weight and extreme rigidity – it grades 14 in the Northwave stiffness index.

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