NewsRacing 16 January 2018

The future is now: U23 World Champion Cosnefroy chooses Northwave

The Italian company partners with the 22-year old Frenchman in his pro debut season with the Ag2R La Mondiale colors. Under 23 World Champion in Bergen, Cosnefroy will ride with Extreme RR

Northwave’s load of exciting talents continues. More and more first-class riders elect the Italian company as the perfect partner to pursue their goals, from experienced and established stars such as European Champion Alexander Kristoff to the brightest rising star of the cycling panorama.

The latest addition to Northwave’s line-up has an important jersey to show: Under 23 World Champion in Bergen 2017, Benoit Cosnefroy, 22, is one of the best prospects in the road cycling, as the silver medal at the European Champs and the World triumph in Norway in a two-month stand to show.

In the 2018 season, Cosnefroy debuts in the pro ranks with the AG2R La Mondiale team and the new Northwave Extreme RR shoes, characterized by the XFrame® patented technology that eliminates the points of pressure of the upper on the foot, ensuring comfort and the best fit ever.

PIVA: “WORKING WITH TOP PROSPECT IS A SOURCE OF MOTIVATION”
Northwave’s Founder and Owner Gianni Piva can’t wait to start working with another major talent: “Collaborating with the best prospects in the World cycling represents added value for our company: we are proud to have supported over the years and through their progression young cyclists like Filippo Ganna and Simone Consonni. Now, we want to follow Benoit’s learning curve, with the ambition of sharing with him the great wins his career will bring.

NORTHWAVE EXTREME RR
Extreme RR (Road Race) is the most performing model ever produced by Northwave: a new design, a stiffer sole and, above all, the revolutionary XFrame® patented technology, finally eliminating for good the long-time issue of most of riders: the points of pressure of the upper on the foot. Extreme RR is able to make pressure points a long-gone memory thanks to a new upper construction, made of new generation materials: inner mesh for increased comfort, a stiffened mid layer for even support through the support, and a 0,5 mm highly wear-resistant outer film for protection.

What makes Extreme RR a game changer is the combination of such ultra-soft and comfortable materials with a redesigned closure that sets new benchmarks in terms of fit uniformity around the entire foot. All of that also results in the best possible performance, as all the power is effectively transmitted on the pedals, also thanks to the best-performing Northwave sole ever: Ultralight Carbon 15, made of 100% unidirectional carbon combined with a reinforced layer, boasting a stiffness index of 15.0.

SEASON DEBUT AT GP LA MARSEILLAISE
Benoit Cosnefroy will debut in the 2018 season with Northwave Extreme RR, on Wednesday January 28th, at the Grand Prix Cycliste La Marseillaise, the opening race of the French calendar.

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