News 17 April 2018

Northwave Custom Project dresses the Internazionali d’Italia Series’ leaders

The company based in Treviso reconfirms its commitment as “main sponsor” of the most important Italian Cross-Country circuit which started today in Nals with the event “hors catégorie” Marlene Südtirol Sunshine Race

The event “hors catégorie” Marlene Südtirol Sunshine Race starts today, on Sunday, 15th April from Nals (Bozen), followed by three round in Italy. Internazionali d’Italia Series is getting ready to host four international stages with the best athletes at the start. After the South Tyrol stage, the attention will go to Titano XCO (on Sunday, 22nd April in San Marino) and Aprutium Race (on Sunday 10 June in Pineto, Teramo), before the great finale on Saturday, 30th June at Alpago MTB Trophy in Lamosano di Chies d’Alpago (Belluno).

After an amazing 2017 Mountain Bike Season, culminating in the World Championship triumph by the Swiss athlete Yolanda Neff in Cairns (Australia) and the European achievements by Florian Vogel and Gioele Bertolini, Elite and U23 respectively, in Darfo Boario Terme (Brescia), Northwave reconfirms its commitment in off-road cycling. For the second year in a row, the company based in Onigo di Pederobba supports Internazionali d’Italia Series as “main sponsor” - during the main Italian Cross-Country circuit, among the most important ones in Europe.

Northwave designed and realised, within the Custom Project-dedicated atelier, the special Northwave programme for tailor-made clothing: the exclusive graphics of the rankings’ leaders jersey, featuring a dynamic and aggressive look matching with the modern Mountain Bike mood and the irreverent Northwave style. Blue is the distinguishing color for the Men’s élite ranking, green for Men’s Under 23, red for Men’s Juniores, fuchsia for Women’s élite, violet for Women’s Under 23 and light blue for Women’s Juniores. Internazionali d’Italia Series jerseys belong to the “Performance 2” array by Northwave Custom Project, characterised by dotted gripping bottom sleeves that ensure perfect wearability and by a fabric with minuscule pores ensuring breathability and elasticity. The reflecting inserts placed on the back ensure visibility even in insufficient light conditions.

“The MTB growing media relevance is a fact and Internazionali d’Italia Series invested energies and resources to give visibility to the movement, in Italy and outside - declared Northwave Communication Manager Mauro Baldini - After an excellent 2017 we reconfirm our bound with an increasingly solid reality, among the world’s most important ones”.

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