NewsRacing 23 June 2018

Northwave Custom Project designs TOUR Transalp leaders’ jerseys

The popular amateur stage race in Italy and Austria will take off in Brixen on Sunday June 24th

Another big adventure is about to start for Northwave Custom ProjectNorthwave’s project dedicated to “Made In Italy” custom technical apparel – on Sunday June 24th. Northwave is sponsor of the 16th TOUR Transalp, one of the most popular amateur road stage races in Europe, taking place from Sunday June 24th to Saturday June 30th on the mountains between Italy and Austria. The “brother” event for road of the Bike Transalp MTB race, also supported by Northwave, will celebrate in Brixen (Bozen, Northern Italy) on Sunday its first Italian depart in 15 years of history, and will finish in its traditional location, Riva del Garda (Trento, Northern Italy), after facing mythical Alpine climbs such as Grödnerjoch, Furkelpass, Passo Giau, Passo Manghen and Cima Monte Grappa.

Totally 750 cyclists of 30 different Countries will take part in the race in teams of two riders, tackling 7 stages, 827 Km and 17800 meters of elevation.

Northwave has designed and realized the TOUR Transalp’s official leaders’ jerseys, belonging to its “Performance” custom line, manufactured in the Custom Project atelier located in the company’s headquarter, in Onigo di Pederobba (Treviso, Northern Italy).

The jerseys – yellow for men, pink for women, orange for the “mixed” category, blue for “masters”, green for “grand masters” and white for the U23 category - are characterized by raw-cut cuffs with dotted gripper to ensure an excellent fit. The main fabric shows microscopic pores to provide superior breathability and elasticity, whilst the reflective inserts ensure optimal visibility even in low-light conditions.

The TOUR Transalp is a prestigious event, that collects of athletes from everywhere in Europe – Northwave’s Communication Manager Mauro Baldini said. – This partnership is part of our strategy of being close to the riders – either professional or not – in major international events, and also represents a premium opportunity to display and communicate the quality we can express with our Northwave apparel, starting with the “made in Italy” craftsmanship of our Custom Project atelier.

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