NewsRacing 10 November 2017

Northwave and Team NIPPO Vini Fantini together until 2019

The Italian company and the UCI Professional Continental Team announced a two-year partnership: Team NIPPO’s riders will wear Extreme RR and Podium R shoes

Northwave and its founder and owner Gianni Piva proudly announced a new partnership deal with the UCI Professional Continental Team NIPPO Vini Fantini Europa Ovini for 2018 and 2019 seasons. The Italian company will equip the team with the top range road shoes Extreme RR (White/Red livery) and the comfortable running model Podium R.

The partnership has been unveiled at Northwave’s headquarter during the visit of NIPPO Vini Fantini’s athletes, Marco Canola (6 wins in the 2017), 2004 Giro d’Italia’s overall winner Damiano Cunego and the 2013 Italian National Champion Ivan Santaromita, led by the General Manager Francesco Pelosi.

Gianni Piva welcomed the Team NIPPO Vini Fantini Europa Ovini athletes at Northwave headquarter: “We are really happy to supply our top range shoes to the Team NIPPO due to its Italian-style organization and international approach, exactly as we are. NIPPO Vini Fantini Europa Ovini’s riders will bring our shoes all over the world, on strategic European and Asian markets. This long-term agreement aims to optimize the sponsorship communication-wise too, as well as work together to develop our products, giving to the final consumers an excellent and highly competitive product.

NIPPO Vini Fantini’s GM Francesco Pelosi is satisfied with the partnership as a warranty of quality: “After an excellent 2017 season, we are approaching our fourth year in the UCI Professional category rewarding our athletes with a high-quality technical partnership, teaming up with companies having our same culture of work. Northwave is synonymous of Made in Italy and products appreciated worldwide. In the next two years, our goal is to value the sponsorship all around, laying the groundwork for a long-lasting collaboration”.

Extreme RR (Road Race) is the most performing model ever produced by Northwave: a new design, a stiffer sole and, above all, the revolutionary XFrame® patented technology, finally eliminating for good the long-time issue of most of riders: the points of pressure of the upper on the foot. What makes Extreme RR a game changer is the combination of such ultra-soft and comfortable materials with a redesigned closure that sets new benchmarks in terms of fit uniformity around the entire foot.

In addition, Northwave will equip the Team NIPPO Vini Fantini with the comfortable running model Podium R: the EVA sole with rubber thread and the XFrame® patented construction make this model an ideal support after the race.

The Orange Blue Team discovered the Extreme RR’s technical features during the visit at Northwave headquarter, with positive feedbacks by the athletes, as NIPPO Vini Fantini’s Marco Canola explained: “In modern cycling, the details make the difference, so it was every time I claimed a win this year, in reduced or bunch sprint. Extreme RR is very light, easy to secure when the going gets tough before the sprint or in the key-moments of a race. The Northwave is perfectly seized not to waste any watt on pedals.

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