News 30 August 2017

#CGvsAll: who wants to challenge Cedric Gracia?

Tomorrow, Thursday August 31st at 4PM, the exuberant French superstar will challenge the visitors in the Northwave stand at Eurobike. Meanwhile, Gracia will unveil the new livery of the Enduro Mid CG shoes

Northwave Ambassador Cedric Gracia, one of the off-road cycling’s most beloved athletes because of his unconventional style, will be attending at Northwave booth at Eurobike Friedrichshafen (A7 401), tomorrow, on Thursday August 31st, at 4:00 PM (CET).

Part of the Northwave family from 2015, the French rider will take part at #CGvsAll, a special contest giving the visitors the opportunity to challenge Gracia in a tic-tac-toe game, obtaining a Northwave award in case of win.

On the occasion, Gracia will unveil a new design of his customized Enduro Mid CG, the Northwave shoes dedicated to Enduro, co-developed in collaboration with Gracia and further Enduro superstars such as Cécile Ravanel, Damien Oton and Jordi Bago.

In addition, a pair of Northwave Enduro Mid, featuring the X-Fire sole realized in cooperation with Michelin Technical Soles, will be awarded by lot, staged in the Northwave stand at Eurobike.

Tomorrow, Thursday August 31st, at 11:00 AM (CET), Northwave will present the top novelties of the 2018 collection in the Room Berlin, Conference Center East. Radars locked on the new Ghost XC - the top-range Mountain Bike Cross Country shoes characterized by the revolutionary XFrame® technology – and more…

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